California Privacy Notice

Last Updated: August 10, 2023

This California Privacy Notice (the “Privacy Notice” or “Notice”) provides limited information to California residents only about how Larimar Wellness Center Inc. collects, uses, and discloses personal information. For more details about our privacy practices, see our Privacy Policy

INFORMATION WE COLLECT

We collect information that identifies, relates to, or describes, or is capable of being associated with you (“personal information) such as:

  • Identifiers. We collect personal identifiers such as name, phone number, email address, billing address, shipping address, password, driver’s license number, device id, and IP address. We will also create a client number when you make a purchase and a  Larimar Wellness Center Inc. VIP Rewards Number when you sign up to be a member.
  • Audio, electronic, and visual information. We collect audio, electronic, and visual information such as the messages you submit through  larimarwellnesscenter.com, emails and texts you send us, messages to delivery recipients, delivery instructions, digital photos you submit through larimarwellnesscenter.com, video footage and photographs of the public areas of the office, and call recordings.
  • Internet or other and network activity information. We collect information such as IP address, browsing or search history, your interactions with our emails, and data collected through cookies and similar technologies. 
  • Commercial information. We collect and generate commercial information such as records of merchandise and services purchased, product interests, payment information (credit/debit card number, expiration date, and bank account information), and self-reported transactions such as the purchase of a new home.
  • Characteristics of protected classifications under California or federal law. We collect information such as age (including date of birth), gender or gender identity, race, ethnicity, and religion. We may also collect information that indirectly reveals pregnancy status or sexual orientation, for example if you provide such details in connection with our VIP Program.
  • Personal characteristics and demographic information. We collect personal characteristics such as your footwear size, marital status, household income range, preferred language, and number and ages of children. If you are a VIP member and participate in certain programs, we may also collect information related to milestones in your life, such as an engagement, wedding, or birth of a child. 
  • Geolocation information. We collect mobile device identifiers and real-time precise geolocation information from mobile app users and visitors’ devices in and around our office.
  • Professional or employment-related information. We may collect information such as your job title or promotion status, for example when you provide this information in connection with our VIP Program. 
  • Education information. We collect information related to your education such as highest degree earned or information you provide in connection with our VIP Program. 
  • Medical or health information. We collect this information only to the extent that you provide information to us that reveals a health or medical condition (e.g., you inform us you are pregnant in connection with our VIP Program).
  • Inferences from the information listed above. We use the information listed above to draw inferences about your preferences (such as your preferred brands and styles).
  • Personal information as described in Cal. Civ. Code § 1798.80(e). We collect this information to the extent collected under another category of personal information above.

Some of the personal information listed above may be considered sensitive personal information under relevant privacy laws. This includes driver’s license and other government identification card information, precise geolocation data, race, ethnicity, sexual orientation, medical or health information, and your VIP account login credentials. Each type of sensitive personal information may overlap with a category of personal information listed above.

HOW WE USE AND DISCLOSE INFORMATION (PURPOSES OF COLLECTION)

We may use personal information, including sensitive personal information, for general business purposes, including to:

Provide you with access to and use of our Sites

  • All categories of personal information.
  • Sensitive personal information: precise geolocation, account login credentials; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program).

Facilitate or fulfill the information, products, or services you requested

  • All categories of personal information.
  • Sensitive personal information: driver’s license and other government identification card information, precise geolocation, account login credentials; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program).

Process payments, returns, or exchanges

  • Identifiers. 
  • Audio, electronic, and visual information. 
  • Internet or other and network activity information. 
  • Commercial information. 
  • Personal characteristics and demographic information.
  • Inferences from other categories of personal information. 
  • Sensitive personal information: driver’s license and other government identification card information, account login credentials.

Communicate with you about orders, deliveries, or otherwise

  • Identifiers. 
  • Audio, electronic, and visual information. 
  • Internet or other and network activity information. 
  • Commercial information. 
  • Personal characteristics and demographic information. 
  • Sensitive personal information: driver’s license and other government identification card information, account login credentials.

Service your account(s), operate rewards or incentive programs, and manage preferences

  • All categories of personal information.
  • Sensitive personal information: driver’s license and other government identification card information, precise geolocation, account login credentials; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program).

Conduct surveys or market research

  • All categories of personal information.
  • Sensitive personal information: precise geolocation, race, ethnicity; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program).

Design, develop, and improve our products and services

  • All categories of personal information.
  • Sensitive personal information: race, ethnicity

Market our products to you, including interest-based advertising and sweepstakes/contests

  • All categories of personal information.
  • Sensitive personal information: precise geolocation, race, ethnicity; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program),

Market other companies’ products or services to you

  • Identifiers.
  • Commercial information.

Perform data analytics, including monitoring foot traffic in our office

  • Identifiers. 
  • Audio, electronic, and visual information. 
  • Internet or other and network activity information. 
  • Commercial information. 
  • Characteristics of protected classifications under California or federal law. 
  • Personal characteristics and demographic information. 
  • Geolocation information. 
  • Professional or employment-related information.
  • Education information.
  • Inferences from the information listed above.
  • Sensitive personal information: precise geolocation, race, ethnicity.

Draw inferences about your preferences or interests

  • All categories of personal information
  • Sensitive personal information: precise geolocation, race, ethnicity; we may also collect information that reveals sexual orientation and medical or health information if you provide this to us (e.g., if you choose to provide it in connection with our VIP program).

Operate physical security, information security, anti-fraud, and loss prevention programs

  • All categories of personal information including all categories of sensitive personal information

Respond to governmental and other legal requests

  • All categories of personal information including all categories of sensitive personal information

Meet our legal obligations and obtain legal advice

  • All categories of personal information including all categories of sensitive personal information

Perform day-to-day business operations such as accounting and internal reporting

  • All categories of personal information
  • Sensitive personal information: driver’s license and other government identification card information, account login credentials.

We may also use personal information and/or sensitive personal information as described to you at the point of collection, with your consent, to fulfill our legal obligations and seek legal advice, or as otherwise required by applicable laws. 

Third-Party Disclosures

Although we do not directly monetize your personal information, we may disclose it to third parties who are not our service providers in limited situations or allow third parties to collect it from our Sites. These disclosures may qualify as a sale or a sharing (for targeted or cross-context behavioral advertising purposes) under certain privacy laws. We do not knowingly sell or share personal information of individuals under the age of 16. 

Relevant categories of third parties include:

  • Affiliates. We may disclose personal information to affiliates for their own use. In the past year, we disclosed the following categories of personal information: Identifiers, Commercial information, and personal information as described in Cal. Civ. Code § 1798.80(e).
  • Advertising, social media, and analytics companies. We may disclose personal information or Usage Data to advertising, social media, and analytics companies, for example by allowing these third parties to collect such data from our Sites as described in more detail above and offline such as when you make a purchase at our office. In the past year, we disclosed the following categories of personal information: Identifiers, Commercial information, Internet or other electronic network activity information, and personal information as described in Cal. Civ. Code § 1798.80(e).

Right to Opt-Out of Sales and Sharing 

You may opt-out of certain third-party data collections from our Sites by selecting your cookie preferences. Our Sites also recognize and process Global Privacy Control (GPC) signals. If we can reasonably associate a GPC signal with an identifiable consumer, we treat it as a request to opt-out of the sale or sharing of that consumer’s personal information as if the consumer made the request using one of the methods described below. If we cannot reasonably associate a GPC signal with an identifiable consumer, we treat it as a request to opt-out of the sale or sharing of that user’s personal information collected while the signal is present. While the signal is present, we will also disable any advertising cookies or other third-party tracking tools present on the Sites that may qualify as a sale or a sharing scenario under applicable privacy laws.

Submitting a Do Not Sell or Share Request

To make a privacy request, you may call us at 1.877.415.1157 or use our privacy request form located here. To opt-out of certain third-party website integrations, which may constitute sales or sharing scenarios, please select your cookie preferences or use GPC signals as described above. 

HOW LONG WE RETAIN YOUR DATA

We retain each category of personal information for as long as we have a relationship with you. We may also retain your personal information for a period of time after our relationship ends due to ongoing business needs to retain it. This includes retention to comply with our legal, regulatory, tax, and/or accounting obligations and for other internal purposes such as marketing and analytics.